Jared Romey started his beauty products distribution business, Romey Inc., back in 2005. In 2007, he brought his brother Dustin into the business to help with its rapid expansion. At the time, they gave little thought to the business software they would need to run the business. Dustin was a Mac user and Jared quickly became one. They knew they wanted something they could use on the Mac to help with the invoicing and payables. As the business continued to grow, it became evident that the initial chouice, QuickBooks, was not going to be a lasting soltion.